Our Vision:
The distinctiveness and pioneering commercial marketing of the Baghlaf group trademarks in today’s world markets

Our Mission:
We are committed to credibility and proficiency in order to be pioneers in marketing of Trade Marks as well as being successful and useful to obtain loyalty and beneficiary’s trust.

Unique and new concept of fragrances, made in France for babies and children. Symbol of eternal innocence and timeless elegance.

Our Values:
Each individual is working towards achieving goals as part of a team aiming to accomplish comprehensive results collectively.
Creativity that knows no boundaries, as all at the company should work to deliver results that knows not and exceed all limits.
All shall seek to form productive relations in all different nations, energies and sectors.
Honest fulfilment of all duties, duties towards God. Towards company, employees, suppliers and agents with no delay.
Initiatives in all domains, each individual to provide support for all others meeting company targets.
Friendly, ideal and professional working environment so that all are proud to belong to.

Company Objectives:
Publishing and ascertain company name by meeting targets and reaching goals .
Completion of internal structure to meet international demands.
Accomplish profitability for all company divisions according to the operational plan model information.
Publicize all trademarks within their targeted areas, establishing strong connections with agents and distributors alike.

Company Activities:
Dates Division (Al-Haramain and Desert Jawaher)
Children Perfumes Division (MY KID)
Skin Care Products Division (LANA)